Samira Bizoola
Director / Registered Manager
Samira Bizoola is a seasoned professional, passionate advocate, and the heart behind Sam2Sam Deaf Care Service Ltd. With more than 35 years of experience in health and social care, Samira brings unmatched insight, empathy, and dedication to her role as Director and Registered Manager. She co-founded Sam2Sam in 2013 alongside her husband, Marvin Bizoola, with a clear mission: to bridge the gap in care services for the Deaf community—where support was limited, expensive, and often culturally or linguistically inaccessible.
Samira’s journey began long before Sam2Sam was founded. Over the decades, she has worked across various sectors of care—from residential homes to community-based domiciliary services—supporting people with complex needs, learning disabilities, mental health conditions, and physical impairments. But it was her work with Deaf individuals that opened her eyes to a silent crisis: the severe lack of culturally competent care for BSL users. Too often, she witnessed Deaf clients being misunderstood, excluded, or simply ignored due to communication barriers.
“I founded Sam2Sam because I saw the same story play out time and time again—Deaf people being overlooked, misunderstood, or priced out of essential care. I knew we could do better. I wanted to build a service that listened, adapted, and gave people back their voice.”
— Samira Bizoola
Fluent in British Sign Language (BSL) and deeply connected to the Deaf community, Samira envisioned a care model where language, culture, and communication are central—not an afterthought. Sam2Sam quickly gained a reputation as a trusted provider for Deaf clients, offering specialist care delivered by trained staff who understood the unique needs of the community.
As demand grew, so did Samira’s vision. Sam2Sam has since expanded to support a wider range of service users—including hearing clients, children, babies, and families. Today, the organisation delivers tailored care across all age groups, while staying true to its original values: compassion, dignity, and accessibility for all.
Samira holds formal qualifications in Health & Social Care, Child Care, and British Sign Language, and has completed numerous specialist trainings throughout her career. Her leadership style is hands-on and heart-led.
She believes in working closely with her team and service users—mentoring staff directly, guiding them through real-world scenarios, and setting the standard for respectful, empowering care.
Her person-centred approach puts each client’s needs, preferences, and voice at the centre of their care plan. She is deeply committed to promoting independence, supporting family involvement, and tailoring care packages that reflect the diversity and complexity of real life.
Through her leadership, Samira has created more than a care company—she’s created a community. A place where Deaf and hearing people alike are supported not just with skill and professionalism, but with understanding, warmth, and genuine respect.
Marvin Bizoola Gandaa
Director / Co-Founder
Manisha Pankhania
Care Professional
With over 10 years of experience in the care industry, Manisha has dedicated herself to providing compassionate support and building meaningful connections with those she serves. Her passion for helping others is evident in her approach to care, where she focuses on understanding each individual’s unique needs and providing them with the respectand dignity they deserve.
Manisha has completed numerous training courses to continually develop her skills and ensure that she delivers the best level of care possible. Her commitment to continuous learning allows her to stay up-to-date with industry standards and to improve her practices to better support the individuals she works with. She approaches every opportunity for learning with an open mind, which enhances the quality of service she provides.
Originally from India, Manisha has been profoundly deaf since birth, and she embraces her experience as part of her journey in the care sector. Her own experiences have helped shape her understanding of the challenges faced by the Deaf community, and she is passionate about providing care that is inclusive and accessible. She enjoys interacting with people from all walks of life, using her unique perspective to foster connections and build rapport with both clients and colleagues.
Manisha believes that everyone deserves to be heard and respected, and she works tirelessly to ensure that those she supports feel valued. Her ability to connect with others and her empathetic nature make her an invaluable member of the Sam2Sam Deaf Care Service Ltd team.
Janet Lionel
Office Manager
Janet Lionel has been an integral part of Sam2Sam Deaf Care Service Ltd since the company’s inception, and her unwavering dedication and expertise continue to shape the company’s success. As Office Manager, Janet plays a crucial role in ensuring that the business runs smoothly, efficiently, and with the utmost professionalism.
She is the backbone of the organisation, balancing strategic oversight with day-to-day operational management.
Janet’s career spans over a decade, during which she has gained extensive experience in both administrative leadership and the care sector. With a strong foundation in office management, staff coordination, and client relations, Janet ensures that all functions, from client scheduling to resource allocation, are meticulously organised.
Her role extends to managing internal communication, overseeing care documentation, and ensuring that the team adheres to compliance regulations, all while maintaining a focus on person-centred care.
Janet holds a Level 5 Diploma in Management and Leadership, equipping her with the skills to navigate complex administrative responsibilities and effectively manage teams. Additionally, her Level 5 in Health and Social Caredemonstrates her commitment to not just administrative excellence but also a deep understanding of the care industry, enabling her to bridge the gap between office operations and the frontline care staff.
These qualifications highlight Janet’s ongoing dedication to professional development and her passion for high-quality service delivery.
Furthermore, Janet is qualified in British Sign Language (BSL) Level 3, which allows her to facilitate inclusive communication within the team and with the clients we support. Her BSL skills ensure that those who are Deaf or hard of hearing receive the same level of clear, compassionate communication as any other client, making her an advocate for accessible care.
With a comprehensive understanding of both the frontline care environment and strategic management, Janet is deeply passionate about creating a supportive, responsive, and person-centred environment for staff and clients alike. Her role involves not only overseeing the day-to-day operations of the office but also working closely with the leadership team to streamline processes, enhance service delivery, and ensure the well-being of both clients and staff.
In addition to her managerial responsibilities, Janet plays a key role in training and mentoring new staff. She ensures that all team members are equipped with the knowledge and tools they need to succeed, fostering a positive work environment where collaboration and growth are encouraged.
Janet’s leadership style is rooted in integrity, transparency, and a genuine desire to make a meaningful impact in the lives of those she supports.
Known for her calm and approachable demeanor, Janet is a trusted figure within the organisation. Her ability to balance operational efficiency with a genuine care for people is what sets her apart. Janet remains dedicated to building a nurturing and empowering culture where both clients and staff feel supported, valued, and heard.
Charlotte Matienzo
Support Service Manager
Charlotte Matienzo is the Support Service Manager at Sam2Sam Deaf Care Service Ltd, where she plays a critical role in ensuring that our service delivery is seamless, efficient, and person-centred. With over seven years in her current role and a solid foundation built from 20 years of administrative and customer service experience, Charlotte brings invaluable organisational and management skills to the team.
Charlotte’s career began after earning a degree in Mass Communications, but it was during her time in administrative and customer service roles that she discovered her true passion: working with people and making a meaningful difference in their lives. She spent nearly a decade refining her ability to support individuals through effective communication, empathy, and personalised service.
Charlotte’s exceptional organisational skills and keen eye for detail have allowed her to excel in ensuring that both staff and clients are well-supported in an often fast-paced and challenging environment.
Charlotte joined Sam2Sam Deaf Care Service Ltd in early 2018, bringing her extensive administrative background to the care sector. Since joining the team, she has been instrumental in applying her clerical expertise and managerial skillsto improve the quality of care provided to both Deaf and hearing clients. Her ability to combine customer service excellence with a commitment to care coordination has allowed her to streamline operations and ensure that every client receives the best possible, tailored care.
A strong believer in person-centred care, Charlotte works diligently to promote independence and well-being for the individuals we support. She plays a pivotal role in managing the coordination of services, ensuring that the care plans are in place and that clients’ needs are met. Whether overseeing the scheduling of visits, facilitating communication between staff and clients, or supporting families with the information they need, Charlotte is always striving to provide a service that is responsive and compassionate.
Charlotte holds a Level 3 qualification in Health and Social Care and a Level 1 certification in British Sign Language (BSL), which helps her communicate effectively with Deaf clients and supports inclusive communication across the team. She is currently expanding her expertise with her studies for a Level 3 Health and Social Care qualification, which will be followed by Level 5 as she continues to broaden her knowledge of the care sector. Charlotte is dedicated to lifelong learning and believes that ongoing professional development is key to offering the highest standard of care.
Her role at Sam2Sam is one that embodies her values of compassion, excellence, and respect for those we care for. Charlotte’s dedication to her work and the people she supports ensures that every client receives a personalised care experience that allows them to live their lives with dignity and independence.
With her strong organisational and leadership skills, Charlotte is a valued member of the team who ensures that everything runs smoothly and that staff, clients, and their families are well taken care of.
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