Samira Bizoola

Samira Bizoola is a seasoned professional, passionate advocate, and the heart behind Sam2Sam Deaf Care Service Ltd. With more than 35 years of experience in health and social care, Samira brings unmatched insight, empathy, and dedication to her role as Director and Registered Manager. She co-founded Sam2Sam in 2013 alongside her husband, Marvin Bizoola, with a clear mission: to bridge the gap in care services for the Deaf community—where support was limited, expensive, and often culturally or linguistically inaccessible.
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Samira’s journey began long before Sam2Sam was founded. Over the decades, she has worked across various sectors of care—from residential homes to community-based domiciliary services—supporting people with complex needs, learning disabilities, mental health conditions, and physical impairments. But it was her work with Deaf individuals that opened her eyes to a silent crisis: the severe lack of culturally competent care for BSL users. Too often, she witnessed Deaf clients being misunderstood, excluded, or simply ignored due to communication barriers.

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“I founded Sam2Sam because I saw the same story play out time and time again—Deaf people being overlooked, misunderstood, or priced out of essential care. I knew we could do better. I wanted to build a service that listened, adapted, and gave people back their voice.”

— Samira Bizoola

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Fluent in British Sign Language (BSL) and deeply connected to the Deaf community, Samira envisioned a care model where language, culture, and communication are central—not an afterthought. Sam2Sam quickly gained a reputation as a trusted provider for Deaf clients, offering specialist care delivered by trained staff who understood the unique needs of the community.

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As demand grew, so did Samira’s vision. Sam2Sam has since expanded to support a wider range of service users—including hearing clients, children, babies, and families. Today, the organisation delivers tailored care across all age groups, while staying true to its original values: compassion, dignity, and accessibility for all.

Samira holds formal qualifications in Health & Social Care, Child Care, and British Sign Language, and has completed numerous specialist trainings throughout her career. Her leadership style is hands-on and heart-led.

She believes in working closely with her team and service users—mentoring staff directly, guiding them through real-world scenarios, and setting the standard for respectful, empowering care.
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Her person-centred approach puts each client’s needs, preferences, and voice at the centre of their care plan. She is deeply committed to promoting independence, supporting family involvement, and tailoring care packages that reflect the diversity and complexity of real life.
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Through her leadership, Samira has created more than a care company—she’s created a community. A place where Deaf and hearing people alike are supported not just with skill and professionalism, but with understanding, warmth, and genuine respect.